Gitanjali Jewels, the flagship multi brand retail jewelry chain of Gitanjali Group, released its new TVC that brings to life the character of the modern-day couple, portrayed by actor, producer, brand ambassador Lara Dutta and her husband the globally renowned tennis player Mahesh Bhupathi. The new advertising campaign that has gone live coincides with the beginning of the eight month long festive season, starting in August.
The film is an emotional story of Lara reminiscing about several milestones of her life and each memory is triggered by her favorite jewelry pieces from the Leading Jewelers of the World available at Gitanjali Jewels. Through Gitanjali’s diamond jewelry, Lara relives these key events, like when Mahesh proposed to her on a tennis court or her wedding dance or even an evening out. The love is only growing stronger and every moment at each stage is celebrated with jewelry.
Gitanjali Jewel’s new campaign, conceptualized by Madvice along with independent Creative Consultant, Harshad Sharma, is about the simple concept of celebrating love and how reliving that romantic love is an often-indulged phenomenon by most women. A quintessential love story is incomplete without jewelry, be it engagement, wedding or a special function. Jewelry makes the moment special and gets etched in our memory as reminders of those memorable moments.