Gitanjali Jewels, the flagship multi brand retail jewelry chain of Gitanjali Group, released its new TVC that brings to life the character of the modern-day couple, portrayed by actor, producer, brand ambassador Lara Dutta and her husband the globally renowned tennis player Mahesh Bhupathi. The new advertising campaign that has gone live coincides with the beginning of the eight month long festive season, starting in August.
The film is an emotional story of Lara reminiscing about several milestones of her life and each memory is triggered by her favorite jewelry pieces from the Leading Jewelers of the World available at Gitanjali Jewels. Through Gitanjali’s diamond jewelry, Lara relives these key events, like when Mahesh proposed to her on a tennis court or her wedding dance or even an evening out. The love is only growing stronger and every moment at each stage is celebrated with jewelry.
Gitanjali Jewel’s new campaign, conceptualized by Madvice along with independent Creative Consultant, Harshad Sharma, is about the simple concept of celebrating love and how reliving that romantic love is an often-indulged phenomenon by most women. A quintessential love story is incomplete without jewelry, be it engagement, wedding or a special function. Jewelry makes the moment special and gets etched in our memory as reminders of those memorable moments.
“The new Gitanjali Jewels campaign is about romancing the moments that make a great love story, and the pivotal role that jewelry plays in making them special. Lara and Mahesh with their fairytale romance and great success made the perfect choice. The story is about Lara reminiscing on her anniversary, and reliving the fabulous moments of her love story with Mahesh. When he proposed or when they got married become part of the story, and needless to add that these moments are incomplete without jewelry. Beautiful exquisite jewelry makes these moments special and unforgettable. Gitanjali Jewels is showcasing this simple sentiment through its new advertisement to connect with the consumer,” says Saurav Bhattacharya, Group President, Gitanjali.
Sharing his insight about the film Madan Mohan from Madvice Consultancy says “Can you think of an engagement without a ring? Do you think the girl will be happy with flowers at her wedding? The simple answer is No. Special moments of love become memorable with only with exquisite jewelry. We want to take this emotional connection and build strong bonds for the brand with the consumer. In the essence love is enhanced by Gitanjali.”
Gitanjali Jewels has a wide collection of jewelry ranging from Classic, Ethnic and Casual that are of standard designs & quality, affordable and designed to add glamour to every occasion.